Monday, September 21, 2009

Oprah Top Picks and New York Times Bestseller Available for First Time in Large Print and Accessible Formats

Oprah Top Picks and New York Times Bestseller Available for First Time in Large Print and Accessible Formats


Sydney, Australia, September 15, 2009--ReadHowYouWant, a new technology company that partners with publishers to offer accessible editions of their bestselling books in five sizes of large print, braille, DAISY, and ebooks is pleased to announce September's 20 new titles available for the first time in accessible editions.

September Hot List titles include:

The #1 New York Times bestseller--
Excuses Begone! by Dr. Wayne W. Dyer
  • As seen on the PBS Special with Dr. Dyer

Picks from Oprah's "25 Books You Can't Put Down"--
          The Heyday of the Insensitive Bastards by Robert Boswell
  • "An unnerving, fascinating collection." --O, The Oprah Magazine, July 2009
  • "Mary Robison's telegraphic sentences and blunt-cut dialogue make her latest novel, One D.O.A., One on the Way...a riveting read." --O, The Oprah Magazine, July 2009

Please use the links below to learn more about our September Hot List titles and to download a free excerpt in the large print size of your choice. All of these titles are available in five sizes of large print--from 16pt. to 24 pt.--and many are available in braille, synthesized audio MP3, and DAISY (a form of talking book with synchronized text and audio) as well.

More Titles for Adults

Titles for Children and Young Adults

Over 60 publishers have partnered with ReadHowYouWant whose offerings include more than 3,000 titles available in accessible formats. Publishers from the U.S. include Wiley, Perseus Books Group, Hay House, Berrett-Koehler, New World Library, and Springer Publishing, while the Australian list includes Random House Australia, Allen & Unwin, Murdoch Books, and children's book publisher, Little Hare. Visit www.readhowyouwant.com to see a complete list of titles available in accessible editions from ReadHowYouWant.

Please feel free to duplicate this information on your blog, website, or in a newsletter. If you are interested in reviewing any of the Hot List titles, please contact Bradi Grebien-Samkow at bradi@readhowyouwant.com. 

Wednesday, September 9, 2009

Free Chapter Download Program Update from Humanware

Free Chapter Download Program

logo of ReadHowYouWant

September 2009
20 New Titles Available

(a large print text only version is available at : http://www.humanware.ca/web/en/newsletter/57-t.htm

I have noticed that a few leaves around here have started to turn to vibrant fall colors already. This is a sure sign that school has returned to session or will be very soon. September has some wonderful titles to preview through the Free Chapter Download Program. There are 20 new titles to select from at www.readhowyouwant.com/humanware. We encourage you to explore the list below. I look forward to previewing Eat that Frog. I remember the days when I had a knot in the pit of my stomach because I had to go to school. I have noticed that there is a book called How to Do Homework without Throwing Up. If only that title had been around when I was in school. HumanWare, the leader in assistive technologies for people with print disabilities, and digital publishing innovator, ReadHowYouWant, are partnering to help individuals with reading disabilities and visual impairments discover the book reading device and the format that suits them best.

Please tell your friends, colleagues and the members of your teams that this exciting promotion will be going on for the rest of the year, and encourage them to visit www.readhowyouwant.com/humanware for a list of current titles as titles change monthly.

The titles selected for the month of September are:

Adult Titles:

Creative Visualization by Shakti Gawain (New World Library)
The Way of the Superior Man by David Deida (Sounds True)
The Universe Next Door by James Sire (InterVarsity Press)
Eat that Frog by Brian Tracy (Berrett-Koehler)
The Enlightened Sex Manual by David Deida (Sounds True)
Building Emotional Intelligence by Linda Lantieri (Sounds True)
Culture Making: Recovering Our Creative Calling by Andy Crouch (InterVarsity Press)
The Nonverbal Advantage by Carol Kinsey Goman (Berrett-Koehler)
I Brake for Meltdowns by Michelle Nicholasen and Barbara O’Neal (DaCapo Press/Perseus Books Group)
The Sinatra Solution by Stephen T. Sinatra (Basic Health Publications)

Children/Young Adult Titles

The Brain Finds a Leg by Martin Chatterton (Little Hare)
Real Guns by David P. Reiter (Interactive Publications)
Exploring the Grand Canyon by Colleen Adams (Rosen)
What to Do When Good Enough Isn’t Good Enough by Thomas S. Greenspon (Free Spirit Publications)
How to Do Homework without Throwing Up by Trevor Romain (Free Spirit Publications)
Courage to Be Yourself by Al Desetta (Free Spirit Publications)
Stress Can Really Get on Your Nerves by Trevor Romain and Elizabeth Verdick (Free Spirit Publications)
Charlotte and the Starlet by David Warner (Random House Australia)
The Girl’s Life Guide to Growing Up by Karen Bokram (Beyond Words)
Scratch Kitten Goes to Sea by Jessica Green (Little Hare)

People around the world are able to participate in this program, as well as purchase books on RHYW's website, www.readhowyouwant.com.

About HumanWare

HumanWare (www.humanware.com) is the global leader in assistive technologies for the print disabled. HumanWare provides products to people who are blind and have low vision and students with learning disabilities. HumanWare offers a full range of low vision products including the SmartView Xtend desktop video magnifier, the SmartView Pocket and Nano handheld electronic magnifiers, and the myReader2, HumanWare's unique "auto-reader". HumanWare's other innovative products include the BrailleNote, the leading productivity device for the blind in education, business and for personal use; the Victor Reader product line, the world's leading digital audiobook players, and the ClassMate Reader, the only portable book player to offer synchronised text and audio for individuals.

About ReadHowYouWant

ReadHowYouWant Pty Ltd and its R&D parent company, Accessible Publishing Systems Pty Ltd are both Sydney, Australia-based privately held companies founded in 2004 by electronic publishing pioneers Christopher Stephen and Greg Duncan. When Chris's sister, who suffers from MS, developed difficulty reading, they began experimenting to determine whether people with reading difficulties could benefit from changing the text format. After more than four years of testing, ReadHowYouWant has successfully developed award-winning conversion technology that reformats existing books into the widest selection of on-demand, alternative format editions on the market today. Each edition has been optimized for maximum readability. The company's goals are to make reading easier and more enjoyable by delivering formats that suit the reader and to give people with reading difficulties access to books in the formats of their choice-at an affordable price, and as soon as the book is published. For more information visit: www.readhowyouwant.com.

Thursday, September 3, 2009

September Hot List

ReadHowYouWant has begun a new promotional program. Each month, we will select new large print titles that either have sold extremely well in their trade editions or that we feel have good potential for high circulation in libraries. We will offer these titles at a special 40% discount to libraries if they order directly from us. They can also order these books through B&T, Brodart and Ingram at their negotiated discounts with these wholesalers.

Here is a link to our first Hot List.

Some of the top titles are Excuses Begone!, Dr. Wayne Dyer's newest book and a NYT bestseller, Investing For Dummies® from John Wiley, and Relative Danger by Charles Benoit.

Friday, August 28, 2009

The DAISY Planet: DAISY Consortium Newsletter, August 2009

The DAISY Planet: DAISY Consortium Newsletter, August 2009: "Free Chapter Download Program: September Titles

ReadHowYouWant logo In May this year ReadHowYouWant and HumanWare which are both Friends of the DAISY Consortium, announced their joint 'Free Chapter Download Program'. HumanWare logo

There are 20 new titles in the 'Free Chapter Download Program' each month. The Adult titles for September are:

* Creative Visualization
* The Way of the Superior Man
* The Universe Next Door
* Eat that Frog
* The Enlightened Sex Manual
* Building Emotional Intelligence
* Culture Making: Recovering Our Creative Calling
* The Nonverbal Advantage
* I Brake for Meltdowns
* The Sinatra Solution

The September titles for Children and Young adults are:

* Real Guns
* Exploring the Grand Canyon
* What to Do When Good Enough Isn't Good Enough
* How to Do Homework without Throwing Up
* Courage to Be Yourself
* Stress Can Really Get on Your Nerves
* Charlotte and the Starlet
* The Girls Life
* Scratch Kitten Goes to Sea
* The Brain Finds a Leg

The list of new titles for each month is provided on the ReadHowYouWant - HumanWare Free Chapter download page.
ReadHowYouWant Website Upgrades

The ReadHowYouWant braille and DAISY pages are now fully accessible to visitors using screen readers, and their main site is scheduled to be fully accessible in the very near future."

Monday, August 17, 2009

The Aging of Aquarius - COLLOQUY

The Aging of Aquarius - COLLOQUY

Shared via AddThis

This is an excellent analysis of how to market to Boomers via loyalty programs, something that libraries need to do. It recommends marketing to them according to the market segments they are already in, rather than trying to shoehorn them into the blue-haired lady segment. The Boomer reader who reads Paul Krugman and Malcolm Gladwell is not going to suddenly develop a taste for romance novels. The Boomers are the biggest market for libraries and well worth hanging onto.

For us at ReadHowYouWant, I think the message may be that we should be marketing large print with slogans like, "I don't have time for tiny print," or "Take it to 16 point!"

Wednesday, August 5, 2009

Technology Collaborative Launches Online Game to Exercise Brain Power of People with Multiple Sclerosis

Assistive Technology News

Libraries that are into gaming and into serving disabled patrons should look at making these brain games available on library public computers.

From the article:

"The MS Technology Collaborative has created a new way for people living with multiple sclerosis (MS) to exercise their brain power. The Collaborative, an alliance of Bayer HealthCare Pharmaceuticals, Microsoft, and the National Multiple Sclerosis Society, announced the launch of MyBrainGames, a free suite of online cognitive games for the MS community."

Tuesday, August 4, 2009

Free Chapter Download Program by Humanware and ReadHowYouWant

Free Chapter Download Program

August 2009 20 New Titles Available

ReadHowYouWant logo

(a large print text only version is available at: http://www.humanware.ca/web/en/newsletter/51-t.htm )

Summer is a great time to enjoy reading while on your vacation or to be taken to another world while at home. We look forward to hearing feedback on the great stories that you're reading. August is another opportunity to try 20 new titles with http://www.readhowyouwant.com/humanware Free Chapter Download Program. We encourage you to explore the list below.

HumanWare, the leader in assistive technologies for people with print disabilities, and digital publishing innovator, ReadHowYouWant, are partnering to help individuals with reading disabilities and visually impairments discover the book reading device and the format that suits them best.

Please tell your friends, colleagues and the members of your teams that this exciting promotion will be going on for the rest of the year, and encourage them to visit http://www.readhowyouwant.com/humanware for a list of current titles as titles change monthly.

The titles selected for the month of July are:

Titles for Adults

Excuses Begone! by Dr. Wayne W. Dyer
Follow the Rabbit Proof Fence by Doris Pildington
And the Rat Laughed by Nava Semel
I Break for Meltdowns by Michelle Nicholasen and Barbara O’Neal
Brotherhood of the Rope by Bernadette McDonald
The Seven Spiritual Laws of Success by Deepak Chopra
Prompt and Utter Destruction by J. Samuel Walker
How to Talk with Your Doctor by Ronald L. Hoffman
You Don’t Have to Do it Alone by Richard H. Axelrod
In Search of the Blues by Marybeth Hamilton

Titles for Children and Young Adults

Scratch Kitten on the Pirate’s Shoulder by Jessica Green and Mitch Vane
Fighting Invisible Tigers by Earl Hipp
Kids With Courage by Barbara A. Lewis
Girls Who Rocked the World 2 by Michelle Roehm
The Adventures of Molly Whuppie by Anne Shelby
Bringing Up Parents by Alex J. Packer
Speak Up and Get Along by Scott Cooper
Will Jones’ Space Adventures and the Money Formula by Christine Thompson-Wells
Treading the Boards by Celeste Walters
What Teens Need to Succeed by Peter Benson, Judy Galbraith, and Pamela Espeland

People around the world are able to participate in this program, as well as purchase books on RHYW's website, www.readhowyouwant.com.

About HumanWare

HumanWare (www.humanware.com) is the global leader in assistive technologies for the print disabled. HumanWare provides products to people who are blind and have low vision and students with learning disabilities. HumanWare offers a full range of low vision products including the SmartView Xtend desktop video magnifier, the SmartView Pocket and Nano handheld electronic magnifiers, and the myReader2, HumanWare's unique "auto-reader". HumanWare's other innovative products include the BrailleNote, the leading productivity device for the blind in education, business and for personal use; the Victor Reader product line, the world's leading digital audiobook players, and the ClassMate Reader, the only portable book player to offer synchronised text and audio for individuals.

About ReadHowYouWant

ReadHowYouWant Pty Ltd and its R&D parent company, Accessible Publishing Systems Pty Ltd are both Sydney, Australia-based privately held companies founded in 2004 by electronic publishing pioneers Christopher Stephen and Greg Duncan. When Chris's sister, who suffers from MS, developed difficulty reading, they began experimenting to determine whether people with reading difficulties could benefit from changing the text format. After more than four years of testing, ReadHowYouWant has successfully developed award-winning conversion technology that reformats existing books into the widest selection of on-demand, alternative format editions on the market today. Each edition has been optimized for maximum readability. The company's goals are to make reading easier and more enjoyable by delivering formats that suit the reader and to give people with reading difficulties access to books in the formats of their choice-at an affordable price, and as soon as the book is published. For more information visit: www.readhowyouwant.com.