Hot List Marketing Program August/September 2009

Hot List Marketing Program August/September 2009

These titles are available at a 40% discount to libraries and bookstores (for resale) through 15 Sep 2009. Contact pstafford (at) readhowyouwant.com for pricing and to place orders.



Titles for Adults:





Excuses Begone! (Hay House) by Dr. Wayne W. Dyer

* #1 New York Times Bestseller
* Dr. Wayne Dyer’s new PBS special airs in August and September
* Excuses Begone! featured on Oprah.com and Ellenshow.com
* “…deftly pinpoints the common excuses people utilize in rationalizing why they’ve failed to realize their dreams…” —suite101.com





The Cherry Ames Series (Springer Publishing) by Hellen Wells

* These titles have remained popular since their original publications between 1943 and 1968.
* “I was and still am a fan of Cherry Ames. Her courageous dedication to her patients; her exciting escapades; her thirst for knowledge; her intelligent application of her nursing skills; and the respect she achieved as a registered nurse (RN) all made it clear to me that I was going to follow in her footsteps and become a nurse—nothing else would do…Never once did I regret my decision to enter nursing.” —Harriet Schulman Forman, RN, EdD





Relative Danger (Poisoned Pen Press) by Charles Benoit

* “Benoit’s smashingly good, action-packed first novel…contrasts the modern features of North Africa and Asia with the remnants of their ancient pasts. Two murderous chases through urban and rural Egypt build to a resolution that remains well concealed until the final pages…” —Publishers Weekly
* “…Every element of this rollicking adventure shines, from its suspenseful, globetrotting plot to its nicely rounded characters…Readers will eagerly await more from the very talented Benoit.” —Booklist
* “A rip-roaring mystery novel that spans the globe. Benoit has written a colorful story of sultry babes, dangerous souks, imperial legacies, greed and murder. From Pottsville to Singapore, every page drips with realism and verve.” —John Robinson, author of The Sapphire Sea





Answers from the Heart (Parallax Press) by Thich Nhat Hanh

* “Thich Nhat Hanh shows us the connection between inner peace and peace on Earth.” —His Holiness the Dalai Lama
* “Anyone familiar with Thich Nhat Hanh’s writings will relish this book of questions and answers; it covers a lot of ground!” —Spirituality and Practice





Five Wishes (New World Library) by Gay Hendricks

* “With brilliance and clarity, Gay Hendricks shares his inspirational story from the heart. Five Wishes can help anyone find the power within to change their life.” —John Gray, PhD, author of Men Are from Mars, Women Are from Venus
* “It is time to make all your wishes come true. Gay Hendricks’s brilliant, easy-to-understand five questions will take you the distance to happy wish-fulfillment. I wish everyone would read, absorb, and apply the wisdom of this great and inspiring book.” —Mark Victor Hansen, coauthor of the Chicken for the Soul series
* “Five Wishes offers a timeless approach to living an authentic and fulfilling life.” —Body + Soul





Anxiety and Phobia Workbook 4th edition (New Harbinger Publications) by Edmund J. Bournes

* “A great resource for a holistic approach.” —Reid Wilson, author of Don’t Panic
* “Extremely well done.” —Christopher McCullough, author of Managing Your Anxiety
* “Any who’ve struggled with panic attacks and fears will find this packed with self-help exercises and guidelines to over coming anxiety and stress…” —Midwest Book Review
* “…this workbook offers a practical and comprehensive guide to anyone struggling to cope with the many-faceted manifestations of panic and anxiety.” —Child & Behavior Therapy





Investing for Dummies (Wiley) by Eric Tyson

* Over 40,000 copies sold
* Wall Street Journal bestseller
* Recommended by finance experts and used extensively by institutional investors, index funds, and exchange-traded funds





I Break for Meltdowns (DaCapo/Perseus) by Michelle Nicholasen and Barbara O’Neal

* “Show[s] parents how to intervene by providing language that is most often very sensible and would help parent in the middle of a crisis.” —LibraryJournal.com
* “Incredible resource…Like the What to Expect When You’re Expecting for the toddler years.” —Words To Mouth blog
* “This is a handy reference book to keep around.” —Mid-Ohio Valley Parent





And the Rat Laughed (Hybrid) by Nava Semel

* “…From genre to genre the story gains power, until in the end it emerges into the clear shadow less light, even though it was born in darkness. This is a disturbing, moving novel, which touches the soul.” —Ruth Almog, Haaretz
* “…this book, in my opinion, is one of the most interesting, strongest and most challenging books on the Holocaust to have been written by the second generation.” —Haya Hoffman, Yediot Aharonot





Follow the Rabbit Proof Fence (University of Queensland Press) by Doris Pilkington

* Brisbane City Councils One Book One Brisbane, Winner, 2003
* Adapted into a film starring Kenneth Branagh, 2002
* “This is a marvelous adventure story and thriller, celebrating courage and the resilience of the human heart.” —Phillip Noyce, Director, Follow the Rabbit Proof Fence the movie





Letters to a Young Therapist (Basic Books/Perseus) by Mary Pipher

* “…the rhythms of blather and breakthrough, resistance and revelation come through clearly…Her [Pipher] view of therapists as storytellers is borne out in direct, engaging prose and succinct observation…The well-known perils of the profession emerge freshly, but also its profound rewards.” —Publishers Weekly
* “A wise and compassionate book.” —Washington Post Book World





Getting Green Done (Public Affairs/Perseus) by Auden Schendler

* “…By challenging status quo thinking about sustainability and taking the point of view of the business executive and the worker in the field, Schendler offers a perspective that is refreshingly realistic and pragmatic.” —Publishers Weekly
* “A lot of people talk about climate change, but Auden Schendler combats it every day. He also makes the issue fun to read about. This is an amusing, anecdotal, as well as highly informative account of what can be done to help the environment in ways large and small.” —Walter Isaacson, President and CEO of the Aspen Institute, author of Einstein: His Life and Universe
* “Schendler frames his environmentally sound arguments in practical terms every business executive, home owner, and government official can relate to.” —Booklist
* “…a valuable tonic against the sophistry that saving the planet is as easy as a beach stroll.” —Boston Globe





The Universe Next Door (InterVarsity) by James Sire

* “A most magnificently useful book.” —E. M. Blaiklock, author of The Archaeology of the New Testament
* “If you are looking for an introductory exposition of prominent worldviews, I know of no better book.” —Nicholas Wolterstorff, author of Art in Action: Toward a Christian Aesthetic
* “To think intelligently today is to think worldviewishly, to come to terms with the mosaic of meaning systems which make up modern thinking. This book is a clear introduction and invaluable guide.” —Os Guinness, author of God in the Dark: The Assurance of Faith Beyond a Shadow of Doubt





Eat That Frog (Barrett-Koehler) by Brian Tracy

* Over 700,000 copies sold
* “Brian Tracy is one of the country’s leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success.” —The Business Journal





Nutrient Timing: The Future of Sports Nutrition (Basic Health) by John Ivy and Robert Portman

* “Drs. Ivy and Portman take sports nutrition to a new level. A must read for the strength coach and athlete.” —Michael Stone, PhD, Head, Sports Physiology, U.S. Olympic Committee
* “…represents the next important nutrition concept in the 21st Century.” —William Kraemer, PhD, Professor, University of Connecticut







Titles for Children and Young Adults:





Fighting Invisible Tigers (Free Spirit) by Earl Hipp

* 210,000 books in print
* “Excellent reading for anyone working with teenagers.” —National Mental Health Association





Treading the Boards (Little Hare) by Celeste Walters

* “…a humorous novel…with lots of silliness and some twists and turns…a good fun read, likely to appeal to both boy and girl readers.” —Aussiereviews.com





Girls Who Rocked the World 2 (Beyond Words) by Michelle Roehm

* Inspiring stories from Harriet Tubman to Mia Hamm





Dogs Move Too! by Anthony Majewski

* Beach Book Festival Winner, Children’s Category
* Endorsed by Leader Dogs for the Blind
* New York Book Festival Awards Runner Up, Children’s Category





Jason Chen and the Time Banana (Interactive Publications) by Duncan Richardson

* “…a well-written and compelling Junior/YA novel likely to appeal to children, particularly boys, who like adventure and have an interest in history…” —Robyn Bavati, author of Getting Rid of Richard
* “…historical information used in the novel is accurate and adds realism. This novel would be an ideal gift for a 10 to 12 year old person.” —Royal Historical Society of Queensland newsletter

ALA 2009 Presentation to ASCLA -- Large Print for All: Bigger is Better

I will be presenting as part of a panel on Sunday morning. The gist of my presentation is that
Libraries have an opportunity to increase their patron base by better serving visually impaired patrons. This will allow them to retain current patrons as those patrons age, and it will also allow them to retrieve or recover patrons who have stopped using the public library because of the limited range of books available in large print. ReadHowYouWant has the technology to make this practical by lowering the cost of large print editions.

A PDF of my presentation is here. If you want it in PowerPoint format, let me know.

ASCLA InterFace Pre- ALA 2009 Edition Banner Ad Special Offer

We are offering several special 40% discount promotions to encourage libraries to try our books before ALA. You can also order any of our books through Baker & Taylor or other wholesalers at your negotiated discount. All of these are good through the end of June, except for the FLA health book promotion, which is good through the end of May. We will have entirely new specials for the ALA conference and the month following.

The Seven Spiritual Laws of Success and Creating Affluence by Deepak Chopra will soon be available in large print, braille, and DAISY from RHYW. With over 2 million copies sold, The Seven Spiritual Laws of Success was on The New York Times bestseller list for over a year. Publisher New World Library has previously partnered with RHYW on such titles as The Power of Now by Eckhart Tolle and Creative Visualization by Shakti Gawain. (click here to see all titles available from New World Library)

Random House Australia has recently partnered with RHYW to create accessible editions of the following best-selling memoirs: Salvation Creek by Susan Duncan won the 2007 Nielsen BookData Booksellers Choice Award, and was shortlisted for the Dobbie Award, which is part of the Nita B Kibble awards for women writers. It is a story of loss, survival, and finding paradise. Making the Cut: A Surgeon’s Stories of Life on the Edge, by former professor of surgery Mohamed Khadra, documents the damaging politics in the Australian healthcare system as well as featuring stories about his training and career as a surgeon. (click here to see all titles available from Random House Australia)

As a way to celebrate these great books, all titles from New World Library and Random House Australia will be available at a 40% discount through June. Please contact me to place your orders.

Interactive Publications is another outstanding Australian publisher. The Herald Sun said of Another, “…in a word, compelling.” Joel Deane’s novel follows teenagers Toby and Suzie through their aimless wanderings, ghosts of the past, and violences with “unflinching and gritty realism and a sophisticated lyric beauty,” according to Charles Wilmoth of Intersection for the Arts. Easter at Tobruk by Michael O’Sullivan explores the changing values in Australia since WWII by focusing on two Easters, one in 1941, and another 50 years later. The novel combines historically accurate details about battles with fictitious characters. The Judges for the IP Picks Best Fiction Award 2006 called it, “An enticing work peppered with a glistening sense of magic realism…”

To support Interactive Publications’ goal of reaching new audiences, RHYW is offering their accessible additions at 40% off through the end of June. Contact me to place your orders. All Interactive titles available from RHYW may be viewed at here.

The Florida Library Association Conference special is going on through the end of May. Any library can take advantage of this special offer. These health-related books will be popular with all health-conscious seniors. Order any single title, or combinations of titles from our discount order form, and get 40% off. Click this link for details.

To place your order or for more information, please contact pstafford (at) readhowyouwant.com or call toll-free (US only) 866.428.5344 or Skype peytonstafford.

ICAN ASCLA preconference at ALA on After the Grant Runs Out: Funding Collaborative Digitization

Thanks to Liz at ASCLA for this post:

Dear ICAN member,

ICAN is sponsoring an ASCLA preconference at the upcoming ALA Annual Conference. The details are below.

Would you please share this information with your colleagues, employees, networks, blogs and any relevant e-mail groups you may happen to belong to?

This is an important event for both ICAN and ASCLA—with your help getting the word out, we can assure that it is a successful event, too.

Thanks in advance and best wishes,

Liz F. Markel, M.A.

Marketing Specialist

Association of Specialized and Cooperative Library Agencies (ASCLA)

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Collaborative Digitization: ASCLA Preconference @ 2009 ALA Annual Conference

Seeking sustainable funding options for collaborative digitization projects?

Look no further—you'll get the scoop on where to find them at “After the Grant Runs Out: Funding Collaborative Digitization” a 2009 ASCLA preconference to be held at ALA’s Annual Conference in Chicago.

Directors and managers of library networks and cooperatives involved in or considering collaborative digitization projects will benefit from this workshop. Speakers will explore how to cultivate diverse revenue streams for funding sustainable collaborative digitization programs, including membership fees, fund raising and operating budgets.

The preconference will be held from 8:30 a.m. to 5 p.m. Friday, July 10, 2009 in Chicago. Visit the ASCLA blog for a complete description, speaker list, and registration rates:

http://ascla.ala.org/blog/2009/03/04/collaborative-digitization-funding-find-it-now-with-help-from-ascla/

Check out the “how to register” entry on the blog, too:

http://ascla.ala.org/blog/2009/02/19/how-to-register-for-the-2009-ala-annual-conference-chicago-july-9-15-and-associated-events/

View the complete list of ASCLA programs and preconferences at the ASCLA website:

http://www.ala.org/ala/mgrps/divs/ascla/asclaevents/annual09/index.cfm

Know someone who might be interested in this program?

Please forward this message to them.

ASCLA Interface Stillness Speaks Banner Post (revised July 7, 2009)

Looking for the ReadHowYouWant special offers for ALA 2009?

Click here, and please ignore the out of date information below.

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Welcome, ASCLA InterFace subscribers! We are offering a selection of titles to you at a 40% discount. These include bestselling and important new titles, such as:



Stillness Speaks: Tolle, Eckhart, "This book, of course,
uses words which in the act of reading become thoughts
in your mind. But those are not ordinary thoughts -
repetitive, noisy, self-serving, clamoring for attention....
The thoughts within this book don't say, 'Look at me,' but
'Look beyond me.' Because the thoughts came out of
stillness, they have power - the power to take you back
into the same stillness from which they arose. That stillness
is also inner peace, and that stillness and peace is the
essence of your Being. It is the stillness that will save and
transform the world." -- From the Introduction by Eckhart
Tolle

Praise Song For The Day: (A Poem For Barack
Obama's Presidential Inauguration January 20,
2010), Alexander, Elizabeth, "Praise song for struggle,
praise song for the day." READ BY THE POET AT THE
INAUGURATION OF Barack Obama

The Anatomy of PEACE: (Resolving The Heart of
Conflict) by The Arbinger Institute. Arbinger's materials
educate people about the problem of self-deception, and
Arbinger's methodologies help people to overcome it. In
the words of an early reviewer of The Anatomy of Peace,
"Arbinger helps people to see in a different way-to see
problems differently, conflicts differently, challenges
differently, opportunities differently, each other
differently." To which another added, "I know of no tool
or way of thinking that contributes so masterfully to real,
lasting peace-in families, organizations, communities, and
nations."

There are also some practical books, such as:

How to Administer and Estate, Living with Alzheimer's and Something to Live for: Finding Your Way in the Second Half of Life.

Please click here for the complete list with discounts calculated for you.